Hey there, fellow internet explorers! 🌐 Have you ever wondered how media personalities adapt and thrive in today’s fast-changing digital landscape? Well, let’s dive into the captivating journey of Shira Lazar and her groundbreaking show, “What’s Trending.” This digital experiment isn't just about flashing lights and catchy hashtags; it's a masterclass in audience engagement and navigating the unpredictable waters of online media. So, grab your favorite snack and let’s chat!
Remember when news broke out about Steve Jobs’ passing? It was shocking, and a hasty tweet from a small show's staff sent ripples through the digital pond. CBS didn’t take long to yank “What’s Trending” off the air. Now, if that had happened a couple of decades ago, it might have spelled disaster for a creator. But Lazar's team was about to prove that the internet can be a soft safety net—if you know how to use it right!
With the cancellation of her TV show, Lazar and her crew didn’t merely fold their cards. Instead, they doubled down on engaging their budding online audience. They began to build connections directly, leveraging the very tools that can sometimes trip people up. Back then, the stakes felt high, but now? Oh, it’s a whole new ball game!
What's Trending has made waves for trying something fresh: combining live TV with real-time social media interactions. Imagine tuning into a show on Livestream.com, while simultaneously chatting about it on Chill.com. Sounds like a digital cocktail party, right? 🍸
Participants in the chat room don’t just sit back and watch; they’re interacting live with staff members who moderate conversations, share links, and grab questions to be answered on-air. It’s like watching a cooking show while you’re munching on snacks with your pals—everyone’s in on the fun!
Celebrity guests, like Snoop Dogg, have gotten in on the action too. Just picture it: your favorite star actively engaging with fans who’re just as passionate about the latest trends. That’s what we call a win-win situation!
Here’s where it gets even cooler: the following day after the live broadcast, the crew hosts a replay and chats with their audience again. Think of it as the ultimate second-chance viewing party. They share thoughts, respond to viewer feedback, and often indulge in a little nostalgia over amusing moments from the previous show.
But wait, there’s more! They dive into another service called VYou, asking their viewers to send in video comments about each week’s topic. While it’s no easy feat to gather video responses (who wants to step in front of a camera, right?), the show’s team is convinced that even a handful of quality snippets can yield an engaging one-minute highlight reel. It’s the ‘cream of the crop’ approach—taking the best bits and making them shine!
One of the savviest moves Lazar's team has pulled off? Engaging fans through the GetGlue check-in feature. With over 30,000 check-ins racked up, they’ve turned regular viewers into loyal fans. Every time someone checks in, their friends are notified, creating a buzz akin to a neighborhood BBQ where everyone chats about the lively grill and that mouthwatering aroma.
So, what’s the takeaway here? By rewarding loyalty with fun stickers and recognition, they’ve cultivated a community that not only watches but actively participates. That’s the kind of engagement every show dreams of, and it’s truly inspiring!
Let’s pivot for a moment. Today’s world is nothing short of challenging—especially for the youth navigating the treacherous waters of social media. Recently, “What’s Trending” touched on a sensitive issue: internet bullying and teen suicide. Some might roll their eyes and think, “Isn’t that overdone?” But for the show’s audience—largely composed of mega-influencers and young viewers—that content is more vital than ever.
This multi-platform approach allows them to tackle serious issues head-on, mixing in celebrity voices and relevant organizations to educate and inspire change. It’s like starting a movement from the comfort of your living room!
In an age where traditional media often feels like it’s struggling to keep up, Shira Lazar and her team at “What’s Trending” are surging ahead. They’re not just adapting; they’re thriving! Their relentless innovation, combined with a sense of community and engagement, represents the future of entertainment on the web. By embracing feedback, experimenting with tools, and nurturing direct connections, they’re lighting the way for countless content creators.
As we log off today, remember: in the wild world of digital media, agility, empathy, and creativity reign supreme. Who knows what the next wave will bring? But one thing is for certain—“What’s Trending” is just the beginning!
What is "What's Trending"? - "What's Trending" is a live show that explores internet trends while engaging its online audience through platforms like Chill.com and Livestream.com.
What happened to the show after the Steve Jobs tweet incident? - CBS canceled the show due to the mishap, but the team pivoted to strengthen their online presence and directly engage with viewers.
How does the show interact with its audience during live broadcasts? - The show has live chats, encourages audience participation, and collects questions to address during the broadcast.
What does VYou contribute to the show? - VYou allows the audience to submit video comments, which the team curates into highlight reels for future episodes.
How does GetGlue enhance viewer loyalty? - By allowing viewers to check in, GetGlue notifies their friends and rewards them with exclusive stickers and recognition.
What type of topics does "What's Trending" cover? - The show explores diverse topics, including internet trends, social issues like bullying, and celebrity news.
How can viewers participate beyond live shows? - Viewers can engage by submitting video comments via VYou and participating in social media discussions related to the show.
Why is audience feedback important to "What's Trending"? - Audience feedback is crucial for the show’s evolution, helping them understand what resonates and adapt quickly to viewer preferences.
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